![]() “Be Kind Rewind” starts to take shape on the level of a mindless buddy comedy, but quickly diverts to a lackluster drama that wishes to exude poignant motifs of believing in oneself, overcoming odds, and the uplifting power of community. Unfortunately, most of these supporting gimmicks are insignificant next to the laughs derived from the mocking of famous features, from “Ghostbusters” to “Rush Hour 2” to “Robocop” to “Driving Miss Daisy.” ![]() Additionally, an unusual camouflage skit is thrown in for unrealistic measure, a badly botched break-in constitutes slapstick, and Jack Black dons an awkward “blackface” look. ![]() Recruiting Alma (Melonie Diaz) and several of the townsfolk (allowing them to become “stockholders of their own happiness”), Mike and Jerry start raising money to save the nostalgic store – but events soon spiral out of their control when studio agents discover the copyright-infringing antics of the desperate duo.Ī few riotously funny gags occur outside of the direct spoofs of popular blockbuster films, but the real draw is in the amateur filmmaking stabs at vastly recognizable cinematic sensations. Jerry suggests re-filming each movie using themselves as actors, and much to everyone’s surprise, the customers actually like the homemade short films. When neighboring friend Jerry (Jack Black) accidentally becomes magnetized and erases all of the VHS tapes in the store, Mike must quickly think of a plan to replace them. Being threatened by contractors who wish to level his dilapidated building, Fletcher’s only hope is to raise a huge sum of money to pay for the necessary repairs. Fletcher (Danny Glover), takes a vacation to investigate methods to make his business boom. In Passaic, New Jersey, Mike (Mos Def) is left in charge of a shoddy video rental store called “Be Kind Rewind.” The owner, Mr. When every harebrained concept is wholly unrealistic and the conflict is depressingly real, the outcome is one that can’t find resolution – least of all satisfactorily. Essentially a series of skits sewn together with incongruous drama, “Be Kind Rewind” bizarrely executes a plot that fuses reality and fantasy in the most unpalatable of manners. A simple yet absurd idea fuels quality parody laughs, but the story attempts to have meaning – which it’s unable to muster. E Kind Rewind” could work as a short film, but as a feature length comedy it runs dry relatively quickly. ![]()
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